Welcome to Edelweiss


Business Advisory

Sport Marketing

Sport Events

Corporate & Private Events


About us

Edelweiss Swiss Trading L.L.C.

The Edelweiss Flower

The Edelweiss flower grows at high, inaccessible altitudes in harsh mountain climates, and thus the rare flower is very difficult to obtain. "The star of the snows” as the Edelweiss is sometimes called, grows in the Alps and is regarded as a national symbol in Switzerland. In German, „edel“ means noble and „weiss“ means white – the small white blossoms represent daring or noble courage.

Who We Are

Edelweiss Swiss Trading L.L.C. is based in Doha and we are proud to be part of the thriving economy lead by H.E. Sheikh Tamim bin Hamad bin Khalifa Al Thani, Emir of Qatar.

We are an enthusiastic team of business professionals from different cultural backgrounds, well-connected throughout the world. Edelweiss is a dynamic company that brings together international expertise and local knowledge, professionalism and a spirit of innovation in all areas.


Our mission is to build long-term relationships with our clients and to provide exceptional, impactful and value-driven services by pursuing business through innovation and creativity.


We aim to create, produce and manage innovative services and solutions that capture the imagination of the people and set a trend for the industry.

Our Values

1. Professionalism

Professionalism is the culmination of competence, knowledge, resourcefulness, quality, attitude, and cooperation related to how we provide our professional services. Edelweiss strives to provide its clients with not only a superb finished service, but also with an exceptional experience over the entire course of a project.

2. Creativity & Innovation

We value creativity and innovation at every level. Conventional solutions are simply well-worn paths with a history of success. We seek out new possibilities and solutions to create success. . We want to share our solutions with others so that they might grow into the conventional solutions of tomorrow.

3. Teamwork & Collaboration

We believe that collaborating and working as a team will allow us to accomplish more, faster, and better than chipping away individually. There is power in a singular vision, but we believe that when you share your knowledge, efforts, and work, you will usually get back more than you give out.

4. Integrity

Every touch point, be it with customers, employees, suppliers or one of the many communities in which we do business, reflects our commitment to doing business ethically and responsibly. We integrate honesty, integrity and business ethics into all aspect of our business functioning.

5. Inspire & Empower

Empower those around you and lead by example. Share what you know and attempt to make those around you better than yourself. Seek to inspire others, help and encourage them to find their points of awesomess. Give those around you respect, responsibility, and control over their own tools so that they can begin to create and innovate for themselves.


Key Business Divisions

Key Business Divisions

Edelweiss’ goal is to introduce innovative, imaginative solutions and value-added services to the market in Qatar, to ensure the success of its client partners.

Edelweiss’ activities can be divided in four strategic business units

  • Trading
  • Business Advisory
  • Sport Marketing & Events
  • Events & Exhibitions


Comming soon.

Business Advisory

We specialize in working with the small to medium-sized enterprises, mid-market businesses and entrepreneurs that drive Qatar’s economy.

Our team works with you to plan for sustainable business growth by identifying the issues unique to your business, developing a plan and making it happen. Our advice is based on a deep understanding of the stages of business growth from start-up through to maturity and diversification. We have a dedicated team of partners and staff with the experience and expertise to help you realise your growth potential.


EDELWEISS Business advisory services tackle all aspects of business from managing finances, marketing your product or service better and more widely, embarking on research and development activities, to improving your operations. Business advisory services are provided with the aim to support undertakings identify strengths and overcome weaknesses in specific areas.

We provide an extensive package of low-cost advisory services to address the needs of business at different stages of development:

Business Advisory
  • Business Start-up & Market Entry
  • Business Management
  • Operations
  • Enterpreneurial & Growth Strategies
  • Marketing
  • HR services (Talent recruitment, Workshops & Training)

Administrative Services
  • Obtaining the necessary permits
  • Residence & work permits
  • Search for an office space

Network & Investment Services
  • Identifying a suitable corporate or private local partner
  • Necessary network
  • Events & Publicity

Subsidised access to specialists
  • Legal advice
  • Accounting and financial advice (e.g. tax advice)
  • IT advice

Sport Marketing & Events

The FIFA Worldcup 2022 is taking place in Qatar, which is going to be the first time this major sporting event will be held in an Arab country, coming to a region brimming with sporting potential and passion.

EDELWEISS’ passion for sports is the essence of our services and provides us with the opportunity to put our expertise at the service of the industry, to value and optimize the positive effects for those who are involved in it. We wish through this common and universal passion to create a strong link between those who make the sport (national associations, clubs, athletes, media, sponsors, etc.) and those who live the sport (general public, fans, etc.).

Edelweiss is a proactive and dynamic sports consulting company that creates, manages and implements sports events, providing complete assistance at every organisational level, from strategic or logistic liaising with the organisers of events and competitions (organising committees, sports federations, clubs, etc.). Whether it is a matter of accompanying newcomers during their first experience in sports or of advising existing stakeholders on their involvement in the field, we propose integrated missions and custom-made solutions to allow our clients to achieve their objectives.

Edelweiss is committed to providing its clients with quality service and high standards of delivering results in an increasingly complex and competitive sports business landscape.

To assist organisations and corporations with unique Sport Event Management and Marketing, Edelweiss offers the following services:

  • New concept creation
  • Brand development & Marketing (Public Relation, Promotion acitivites)
  • Sponsorship Generation
  • Logistics and Operation
  • Event Management & Implementation

Edelweiss Executive, Talal Ali Bakhit, has over fifteen years of experience in sport event management and marketing, working with world-renown businesses and organisations. In partnership with Golden Goal Consulting, the team of passionate sports business professionals is rich with numerous experiences in both rewarding and challenging environments (Africa Cup of Nations, Qualifications to the Africa Cup of Nations, etc.), weaving a wide network in Africa and in Europe.

Events & Exhibitions

We specialize in the concept, creation, planning and management of innovative and imaginative events and exhibitions. Event planning and management requires foresight, follow through and attention to detail. You need to see the big picture as well as the tiniest of details. In essence, it is the coordination, planning and running of teams, individuals and features in order to create an event that is really one of a kind.

Modern trade fairs, exhibitions and events are at the heart of trade promotion, industrial development and business activity. They are key infrastructure for cities that achieve the status of business destinations. Edelweiss is a provider of integrated solutions and services for corporate, institutional and private events operating across the three main market segments:

  • Exhibitions and trade fairs
  • Corporate events (Congresses, conferences and conventions)
  • Cultural events

Edelweiss’ mission is assisting companies, institutions, event organisers, and the government at every stage of the process from the definition of their event strategies to final implementation in the field in order to create an event that is really one of a kind. We are dedicated to meeting your needs and to customize event strategies to match your goals, budget and manpower resources.

Edelweiss offers expertise covering all business line specialisations and services for corporate, institutional and private events to provide turnkey solutions:

  • New concept creation / event design
  • Feasibility studies
  • Market research
  • Masterplanning, strategic and business planning
  • Marketing & Brand Development
  • Training and recruitment
  • Project management
  • Event Implementation

Depending on the requirements of the project and the Client, Edelweiss works in partnership with well-established companies in the market, for example when engineering, planning or financial input is required.

Edelweiss’ Business Associate Reda Mostafa Kamel, an experienced Executive in Event Management, Marketing and Export Promotion , has organized numerous large event and international fairs:

  • Organization of Cairo International Leather Fair (9 rounds)
  • Organization of Techno Print (2 rounds), the first and biggest fair in printing, packaging and advertising in Africa and the Middle East
  • Organization of EgyPlast (3 rounds)
  • Organization of Furnex (3 rounds), Egypt’s international Furniture and Home Furnishings Trade Fair

Our Team


Lolwa Al Naemi


Martina Lenz

Head of Corporate Affairs

Talal A. Bakhit

Head of Sales & Marketing

Business Associates

Reda Mostafa Kamel

Managing Director Vision Fairs Event & Exhibitions Specialist

Larbi Chraibi

CEO Golden Goal Consulting Sport Marketing & Events Specialist

Contact Us

Drop us a line or give us a ring. We love to hear you.


P: +974 5505 9933
P: +974 7039 6082




C Ring Road
Doha, Qatar

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Business Hours

  • Sun – Thu 8am to 4pm

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